受訪者中有62%的消費(fèi)者表示，他們會(huì)買(mǎi)通過(guò)買(mǎi)東西來(lái)讓自己心情好起來(lái)，另有28的人將“血拼”作為是慶祝的一種方式方法。

　　The study， published in the Journal of Psychology and Marketing in the U.S.， concluded： ‘Retail therapy purchases were overwhelmingly beneficial， leading to mood boosts and no regrets or guilt.’

　　這項(xiàng)研究的結(jié)果刊登在了美國(guó)《心理學(xué)與市場(chǎng)營(yíng)銷(xiāo)期刊》上，文章指出：“所謂的‘安慰式購(gòu)物心理’對(duì)于商家的益處是不言而喻的，它能使消費(fèi)者情緒高漲，并且不會(huì)有后悔或者內(nèi)疚的心理。”

　　Selin Atalay and Margaret Meloy， the authors of the study， Retail therapy： A strategic effort to improve mood， said retailers could learn from the findings.

　　Selin Atalay和Margaret Meloy表示，研究的結(jié)果對(duì)于零售商有著很大的借鑒作用。

　　They said： ’It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers， or that mall planners strategically locate candy stores near every mall exit.

　　他們說(shuō)：“我們的用意并不是要所有 的商家們突然都在收銀臺(tái)放置小點(diǎn)心招待消費(fèi)者，或者是讓購(gòu)物中心把糖果店都搬到商城的出入口�！�

　　‘What is suggested is that perhaps practitioners have it ’right‘ when they appeal to consumers with slogans that encourage them to buy themselves splurges.

　　“我們希望消費(fèi)者可以準(zhǔn)確的掌握到這樣一種訊息和實(shí)際，利用口號(hào)鼓勵(lì)消費(fèi)者為自己而消費(fèi)�！�

　　’There seem to be positive consequences to buying oneself a small treat： one does feel better.‘

　　“給自己買(mǎi)些東西看以來(lái)將會(huì)產(chǎn)生正面的結(jié)果，并且會(huì)使得心情也好起來(lái)。”

　　The study did sound a cautionary note， saying that findings should be interpreted with care because the survey was ’self-selecting‘， because participants in a good mood were more likely to respond.

　　不過(guò)他們也指出這項(xiàng)研究結(jié)果僅僅只能作為一個(gè)“忠告”，在解讀這項(xiàng)發(fā)現(xiàn)是應(yīng)結(jié)果留意，因?yàn)橄�費(fèi)者的“自我選擇性”，因?yàn)榻邮茉L問(wèn)的人在心情良好時(shí)更易作出回應(yīng)。

　　Only one of those interviewed regretted splurging.

　　僅僅有一例受訪者表示對(duì)于揮霍感到了后悔。

　　Could it have been Keira Knightley? The actress told recently of her guilt at splashing out ?2，795 on a Burberry sheepskin coat.

　　這個(gè)人說(shuō)不定就是英國(guó)演員Keira Knightley，這位女星最近狠狠花了一筆，砸下2795英鎊買(mǎi)些了一件Burberry的羊皮大衣。

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