The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture and that one has to live in it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business around the world, following the model of Pepsi and McDonald's. In some cases, globalization is a fact of life; however, cultural differences are still far from converging. The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

　　Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: Patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversaries, know your audience, and know your customers.

　　57. According to the passage, which of the following is true?

　　A)All international managers can learn culture quickly.

　　B)Business diversity is not necessary.

　　C)Views differ on how to treat culture in business world.

　　D)Most people do not know foreign culture well

　　58. According to the author, the model of Pepsi.

　　A) is in line with the theories of the school advocating business is business around the world

　　B)is different from the model of McDonald's

　　C)shows the reverse of globalization

　　D)has converged cultural differences

　　59. The two schools of thought ____________.

　　A) both propose that companies should tailor business approaches to individual cultures

　　B)both advocate that different policies be set up in different countries

　　C)admit the existence of cultural diversity in business world

　　D)can determine the performance of the companies decisively

　　60. This article is supposed to be most useful for those.

　　A)who are interested in researching the topic of cultural diversity

　　B)who have connections to more than one type of culture

　　C)who want to travel abroad

　　D)who want to run business on an international scale